Fast Tips Increase the Amount of Each Sale

Don’t Sell – Do This Instead

You’ve got a great ebook on dating for women, so you talk about how they’ll get dates with amazing guys, right?

That will work. But what will work even better is if you tell them their story – the story of how ever since they were little girls they’ve been waiting for the love of their life, their prince charming, and how your product will finally make that little girl’s dream come true.

You’ve got a great ebook on making money, so you talk about the easy money, the fast cars, the mansion they’ll buy. Sure, that will make some sales for you.

But do you know what will work even better? Telling them the story of how they’ve struggled, how they’ve always felt a little bit like a failure because they couldn’t afford the 2 weeks at baseball camp their son wanted, or the music lessons their daughter wants. Tell them the story of how their in-laws always looked down on them because they’re weren’t a good provider. Tell them the story of fearing they couldn’t make the next house payment, or of being afraid to pick up the phone for fear it’s a debt collector, or of lying awake at night wondering if their daughter’s friends would all go off to college while their daughter worked as a waitress all her life.

Offering benefits sells. Telling stories sells even better.

Increase the Amount of Each Sale

Do you sell tangible items? Or do you have a whole bunch of different information products to sell? Then pay attention – I’m going to show you how to sell 30-100% more on each sale.

This is all about human nature – we buy more of things that are limited. So if we see a sign that says, “Limit 4 per customer,” we are likely to buy more than if that limit wasn’t in place.

This also works in pricing. For example, 10 for $10 will sell more items than simply saying the items are $1.

So if you sell something tangible like vitamins, try limiting the quantity customers can buy. And if you’ve got a slew of information products in the same niche, you might try pricing them at 3 for $29.99 for example, rather than $10 apiece.

Fast Tip For Decreasing Refunds and Increasing Name Recognition

Here’s an all too common scenario – you sell a product and the next day the purchaser asks for a refund.

Or you sell a product, but when you send emails to the buyer, they don’t remember who you are.

Here’s a simple idea to simultaneously help you on both of these fronts:

Split your product up into 4 separate modules and deliver each one a week apart. This means you’re delivering your product over a 22 day period – still well within a 30 day money back time frame. The first module goes out immediately, the second one goes out on day 8, the third on day 15 and the forth on day 22.

This will reduce refunds because customers are waiting to get all of the material, and in the process they’ll tend to forget about the refund.

And because they’re expecting your future releases, you’ll enjoy better name recognition from them, helping to ensure they open future emails.

It doesn’t matter what you are selling, this app will help you sell it!

To create landing pages that convert, you need to have compelling sales scripts. You can get more clicks, more sign-ups, more commission if your sale script catches immediate attention.

Scriptdio is a new, first of its kind, groundbreaking app, which allows you to generate full-length sales scripts and headlines by simply swiping done-for-you templates and filling in the blanks.

It is using proven copywriting formulas inspired by the greatest known copywriters.

Sales scripts based on the same fundamental key copywriting principles, which are the base of Scriptdio frameworks, worked great for many businesses for over three decades and even helped many people to make sales presentations.

It doesn’t matter what your business is selling with sales scripts generated by Scriptdio.

It can work for all and any businesses and products, no matter the market niche.

It doesn’t matter if you are selling services or you are selling products.

It doesn’t matter if you are selling digital or physical products.

It doesn’t matter if you are giving away something for free to generate more leads.

It doesn’t even matter if you are just selling an idea or a concept.

If you want people to take action, Scriptdio is the software for you.

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The Best Way To Succeed In Business Is To BE In Business

“The Best Way To Succeed In Business  Is To BE In Business”

Now doesn’t that just sound like the stupidest quote ever? And yet I’m about to demonstrate to you just how profoundly true that quote is, and how it can totally change your business life.

First, a word of caution: If you are waiting for the “perfect” business idea or plan to get started, then you will never, ever start. Nothing is perfect, and there always seems to be another idea that is more intriguing, exciting, newer, etc. just around the corner. Yes, the grass is always greener – and if you’re always looking at the greener grass elsewhere, you will die without having started your business. It’s that simple.

So if you haven’t started yet, then choose an idea that is good enough (not perfect) and just START now.

Okay, back to the quote. Those of you who have been in business for awhile can certainly attest to what I’m about to share with you, and it’s this: Only when you are in business will you see the next big thing and the next big thing after that.

Let’s say you sell widgets, and while you’re pitching your widgets, you’re told by your customer that your competition is now delivering their widgets in an entirely new way. You never would have known this had you not already been in the business. So what do you do? You could run back to the office and moan and groan that your competition is leaving you in the dust, or you could figure out what they’re doing and then find a way to do it better/faster/cheaper. If you do, you’ll smoke your competition and grow you business. Bottom line, you  never would have known that your own business needed to evolve if you hadn’t been in business in the first place.

Another example: You’ve built up a terrific mailing list of people in your niche who love you and trust your advice. A red hot expensive product comes out that you and all of your competitors are going to promote as affiliates. But because you’ve been in business for awhile, you’ve got the list and the trust of those people on the list. Result? You make MASSIVE affiliate commissions that you never would have made if you hadn’t already been in business.

Third example: You’re coming out with your new product, and because you’ve been in business for awhile you have a long list of affiliates and JV partners who will be glad to promote your product. Had you not been in business, you wouldn’t have made these contacts.

Fourth example: You’ve been in business for awhile and like the smart entrepreneur you are, you’ve been saving money. An opportunity comes to buy out the competition – an opportunity you wouldn’t even know about, much less be able to afford, had you not already been in business.

If you haven’t started your business yet, start. Now. This month. If you have started, then here’s what you need to do – find out who your competition is and then watch what they do. You’ll get some of your very best ideas from watching others in your industry, as well as watching businesses totally removed from your own niche.

Don’t put your head in the sand. Always be looking, watching, monitoring, etc., what’s going on outside of your business. Because you’re in business already, you’ll be able to spot things you never would have seen standing on the sidelines.

And talk with your customers. A lot. Talk with them on Facebook, on your blog, on your forum and so forth. Find out what makes them tick, what they want, and what their biggest challenges are.

Just as you cannot learn to swim without getting wet, you cannot succeed in business without BEING IN BUSINESS.

You must educate yourself to earn all the time.

If you need something simple to get started, click on this link:

This program has worked for many members

You can’t go wrong checking this out today. Everyone is jumping on board. I use these principles, too. Even I learned them from my personal mentor.

 In 2019, James Fawcett wasn’t making a dime. In 2020 he literally went from zero to 352k.

You can see his case study and training on how he achieved it in The Breakout Code 2.0

 

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The Best of Zig Ziglar

We’ve lost the legendary sales trainer and motivational speaker Zig Ziglar to a bout with pneumonia. As you know he was an inspiration to sales people, businesses and marketers everywhere. He authored 29 sales and motivational books, including See You At The Top, and traveled extensively giving motivational and training presentations.

What better way to honor Zig than with a few of his own quotes?

Motivational Quotes:

“If you aim at nothing, you will hit it every time.”

“Every choice you make has an end result.

“Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.”

“People often say motivation doesn’t last. Neither does bathing – that’s why we recommend it daily.”

“Your business is never really good or bad ‘out there.’ Your business is either good or bad right between your own two ears.”

“Remember that failure is an event, not a person. Yesterday ended last night.”

“If you don’t see yourself as a winner, then you cannot perform as a winner.”

“When obstacles arise, you change your direction to reach your goal; you do not change your decision to get there.”

Sales Quotes:

“You will get all you want in life if you help enough other people get what they want.”

“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”

“Timid salesmen have skinny kids.”

“People don’t buy for logical reasons. They buy for emotional reasons.”

“Stop selling. Start helping.”

Personal Life Quotes:

“Money isn’t the most important thing in life, but it’s reasonably close to oxygen on the ‘gotta have it’ scale.”

“If you go looking for a friend, you’re going to find they’re very scarce. If you go out to be a friend, you’ll find them everywhere.”

“Your attitude, not your aptitude, will determine your altitude.”

“If you dream it, you can achieve it.

 

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4 Things To Stop Doing In 2021

  1. Buying marketing products you don’t use. Do NOT buy another product on how to market or how to make money online if you’re not going to at least read it or watch it. True, not everything you purchase will turn out to be something you want to implement in your business, and you don’t know that until you read/watch it. But even the stuff you don’t directly use can be useful if you get at least one great idea from it. What’s not useful is buying stuff and not even consuming the content.

Seriously – how many ebooks and videos do you have sitting on your computer right now that you haven’t                    touched? How many softwares have you purchased that you haven’t used? Find them and at least glance                        through them or try them to see what you’re missing. You paid for it, you should get some benefit from it.

  1. Posting on social networks that are not providing a return on your time. Just because other marketers are on a particular social network does NOT mean you have to be, too. Take a good hard look at each social network you’re on, and decide if it’s paying off or if you’re wasting your time. Then act accordingly.
  2. Mistaking quantity of content for quality. Here’s what’s true – blogs that post several times a week tend to get more customers than those that post less frequently. However, here’s what else is true – crappy content does not get you customers, no matter how much of it you post.

If the choice is between quality of content and quantity, go for quality every time. It’s better to make two posts              a  week that totally knock it out of the park than it is to make 7 posts that are mediocre. People sign up for                      great content, they return for great content, and they trust the person who delivers great content. And when                  they   trust you, they buy from you, too.

  1. Going SEO crazy. If you can get enough inbound links, you’ll rank high in Google and you’ll get a flood of traffic, right? So you should focus all your time on link building, right? No. Building links to your website does not make a business. Selling stuff makes a business.

Further more, if you’re building micro sites just to link back to your main site, you’re filling your bucket with a              leaky spoon. For those links to be relevant, those sites have got to be good. How are you going to have time to              create good content for all those microsites? We just said quality is what counts.

So forget the microsites, and never spend more than 5% of your time in link building. Instead, spend your time           creating quality content, making quality contacts in your niche, and making your visitors and customers happy.           These 3 things will build your business – not a fistful of microsites or a link building obsession that robs you of             your time and enthusiasm.

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Basic Training PMS

 

Welcome from Albie Derbyshire & Elizabeta Kuzevska

Program Details:

Basic Success Training

1.

IMPORTANT, PLEASE READ:

I want to start out by saying that if you really want to be
successful online, you MUST learn the skills required. 

We want you to succeed! 
These three things will help you increase your chances of succeeding:

1. Give yourself  time to succeed.

You need real time to MASTER the Five Critical Skills. Not
just know what they are or have some clue as to how they work. You have
to become the expert. Don’t settle for anything less!

2. Be consistent.

Learn and be active EVERY day
(even if it’s just 10 minutes). Why? Because it’s the habit that
creates success, not just the activity. The habit creates the incentive
your mind needs to eventually focus hard core on your goal.

3. To be honest, the reason Elizabeta and I make sales every day is
BECAUSE we implement the Five Critical Skills.

If you really want to be successful you MUST go over these skills many many, many
times, learn the Basics & Advanced Training well and begin mastering these skills.

2.

Watch this video all the way through if you want
the best chance to begin succeeding online: 

3.

Compensation Plan:


 Watch this short PMS compensation plan video.
Its really awesome!


 

[email protected] 

Albie Derbyshire
Elizabeta Kuzevska
877-521-5505
cell: 626-379-5692

Created byAlbie Derbyshire 2020

 

 

Basic Success Training

 

Welcome from Albie Derbyshire & Elizabeta Kuzevska

Program Details:

Basic Success Training

1.

IMPORTANT, PLEASE READ:

I want to start out by saying that if you really want to be
successful online, you MUST learn the skills required. 

We want you to succeed! 
These three things will help you increase your chances of succeeding:

1. Give yourself  time to succeed.

You need real time to MASTER the Five Critical Skills. Not
just know what they are or have some clue as to how they work. You have
to become the expert. Don’t settle for anything less!

2. Be consistent.

Learn and be active EVERY day
(even if it’s just 10 minutes). Why? Because it’s the habit that
creates success, not just the activity. The habit creates the incentive
your mind needs to eventually focus hard core on your goal.

3. To be honest, the reason Elizabeta and I make sales every day is
BECAUSE we implement the Five Critical Skills.

If you really want to be successful you MUST go over these skills many many, many
times, learn the Basics & Advanced Training well and begin mastering these skills.

2.

Watch this video all the way through if you want
the best chance to begin succeeding online: 

3.

Compensation Plan:


 Watch this short PMS compensation plan video.
Its really awesome!


 

Our Training: 

Go first to:

www.aemailer.CLUB

Register yourself first for free.

 

2) Then go to the “Training Points” tab and you can see the
5 Crucial Skills training. We have advanced training too
as you go along.

You will eventually need these passwords

AE67
AE678
16920
25819
34718

Here’s my link to AEMailer.com when you need to later
access the downline builder:

http://aemailer.com/index.php?r=1albie 

We have about 100 emails that we’ve answered in Q&A Tab.
We also have Scripts to answer all your prospectives and subscribers too. 

You can see the 6 Keys that are crucial personal development foundation blocks
to success in the 6 Keys Tab. We also have added all our best tools, and Mailers too.

This is just a little of what you can find on our team website!
I hope you like it and let us know if you have any comments!

Again start first by going to  the “Training Points” Tab
and go through the  training.

Webinar on 5 Critical Skills:
 
Plus get 10 FREE Courses in Internet Marketing valued at $497 Just
for watching the full presentation. :
)

Go here and subscribe to begin:

https://aemailer.club/omacourse/

  

 Coaching & Mentoring Available
https://aemailer.club/course/

We encourage you to get coached or mentored to learn the
5 Critical Skills. This will give you the highest possible
accountability and chance to to learn these skills. When
we learned and implemented these skills, we began to
earn consistently online
and that is one of the biggest
reasons for you also to take this seriously. 

 

Enjoy All your
Bonuses!

 

[email protected] 

Albie Derbyshire
Elizabeta Kuzevska
877-521-5505
cell: 626-379-5692

Created byAlbie Derbyshire 2020

 

 

David Ogilvy’s “Appalling” Copywriting Habits

David Ogilvy is known as one of the greatest all time copywriters and ‘ad men.’ He started an ad agency responsible for some of the world’s most iconic ad campaigns, and in 1963 he wrote a best selling book that is still considered essential reading for anyone in advertising.

So how did Ogilvy write sales copy? This letter written by Ogilvy to Mr. Ray Calt in 1955 provides key insight into his writing process.

April 19, 1955

Dear Mr. Calt:

On March 22nd you wrote to me asking for some notes on my work habits as a copywriter. They are appalling, as you are about to see:

1. I have never written an advertisement in the office. Too many interruptions. I do all my writing at home.

2. I spend a long time studying the precedents. I look at every advertisement which has appeared for competing products during the past 20 years.

3. I am helpless without research material—and the more “motivational” the better.

4. I write out a definition of the problem and a statement of the purpose which I wish the campaign to achieve. Then I go no further until the statement and its principles have been accepted by the client.

5. Before actually writing the copy, I write down every conceivable fact and selling idea. Then I get them organized and relate them to research and the copy platform.

6. Then I write the headline. As a matter of fact I try to write 20 alternative headlines for every advertisement. And I never select the final headline without asking the opinion of other people in the agency. In some cases I seek the help of the research department and get them to do a split-run on a battery of headlines.

7. At this point I can no longer postpone the actual copy. So I go home and sit down at my desk. I find myself entirely without ideas. I get bad-tempered. If my wife comes into the room I growl at her. (This has gotten worse since I gave up smoking.)

8. I am terrified of producing a lousy advertisement. This causes me to throw away the first 20 attempts.

9. If all else fails, I drink half a bottle of rum and play a Handel oratorio on the gramophone. This generally produces an uncontrollable gush of copy.

10. The next morning I get up early and edit the gush.

11. Then I take the train to New York and my secretary types a draft. (I cannot type, which is very inconvenient.)

12. I am a lousy copywriter, but I am a good editor. So I go to work editing my own draft. After four or five editings, it looks good enough to show to the client. If the client changes the copy, I get angry—because I took a lot of trouble writing it, and what I wrote I wrote on purpose.

Altogether it is a slow and laborious business. I understand that some copywriters have much greater facility.

Yours sincerely,

D.O.

Source: The Unpublished David Ogilvy: A Selection of His Writings from the Files of His Partners; Presented to Him on His 75th Birthday, June 23, 1986, in London

This Missing Magic Internet Marketing Ingredient

What it takes to be successful online. But first, let me tell you a story…

Growing up, our neighbor had a bull who was just about the most stubborn thing you’ve ever encountered. If you wanted it to go out to the pasture, it would steadfastly refuse to go and instead would spend the day in the barn. If you wanted it to come in out of the rain, it would stand out there in the pasture until it was soaked through and through, and still it would not come indoors to dry off. And so it went. No matter what you wanted this bull to do, it always seemed resolutely transfixed on taking the opposite course of action.

In Internet marketing, we often wonder why success comes so hard. Perhaps if we learn just one more technique, it will all fall together for us. Perhaps if we buy one more course, one more ebook or attend one more webinar, it will all make sense and money will rain down from the sky. And a month later, and a year later, where do most marketers find themselves? In the exact same place they were before.

Now you might wonder what a stubborn bull and a struggling Internet marketer have in common, and it’s this: Both of them already hold success within themselves. The bull doesn’t need an ebook on how to come in out of the rain anymore than a struggling marketer needs a 20th or 40th ebook on how to make money online.

What the bull and the Internet Marketer both need to be successful is simply a change of mind, or more specifically adopting what we might call a success mindset.

Rather than cursing the journey out to the green pasture when we’re standing in the barn, or the rain when we don’t have sense enough to come inside, we need merely change our thinking, and by changing our thinking we can change our actions, and thereby our results.

Instead of cursing the gurus for having lists of fellow marketers ready to promote their products to thousands of people, ask yourself how you can get into a position where you have a long list of fellow marketers who love to promote your products. (I’ll give you a great technique for doing exactly that in this issue.)

Instead of getting frustrated that you can’t seem to monetize Twitter, find out what others are doing that’s working and copy and improve upon their methods (I give you several in this edition.)

And so it goes. Playing victim is telling yourself that it’s too late to get into the Internet marketing game, that all the great niches are gone, that you’ll never be able to do what others have already accomplished, and so forth. Playing victim is standing out in the rain and refusing to come inside, or standing inside and refusing to head for the green pastures.

Victims don’t make money, they make misery – whereas a success mindset constantly asks how a negative can be turned into a positive, and how a shortfall can be remade into a windfall.

Every time you find yourself reacting negatively to something, correct yourself by seeing it as a challenge rather than a problem or obstacle. Do this enough and you will program yourself for success – after all, you cannot help but be successful if you are constantly taking positive action – and you can only take positive action when you first think the positive thoughts that lead to that action.

Also, learn to think long term. Success isn’t leaping from one idea to the next, never settling on a course of action. Success is found when you choose your path and then stay on that path until you reach your destination. True, the trip may not unfold as you plan, but so long as you keep your eyes on the prize and continue to move forward, you cannot help but succeed.

And you don’t need to invent new markets – rather, you need only find a market that is already profitable and then find ways to improve on what is being offered to that market. Find out what it is that people want, and not only deliver it to them, but go above and beyond in ways that are so extraordinarily helpful and pleasing, your name becomes synonymous with incredible value in that niche.

Forget magic bullets or new fangled programs that proclaim they will change everything for you in the wink of an eye. Instead, choose your niche, create your squeeze page and/or website and/or blog and focus on building your list with quality subscribers and new customers. Forget the gimmick that places  thousands people on your list in a week who give you bogus email addresses or couldn’t care less about your niche – it’s a waste of your time and resources. Better to have 50 people on your list who are truly interested in your niche than 500 people who aren’t. And better to have 2 proven buyers in that niche than 50 freebie seekers.

By focusing on finding a system that puts 5 or 10 great leads on your list each day, in short order you will find the method that works for you, day in and day out. And once you’ve got it, it’s a simple matter to ramp it up so that the 5 or 10 become 50 or 100 or more. But it all starts at the beginning, at finding what works to bring in that first truly interested subscriber, and then the second and so forth. There are no shortcuts. True, there are many who will sell you on the idea that you can make your fortune or build your list overnight, but ask yourself this – who prospers when you purchase their product? Always it is them, while you are left with a little less cash and a little less hope.

Let others search for the holy magic grail of traffic that instantly floods their site with traffic. The thing about floods is while they are fast and deep, they’re also messy and short lived. Instead, gradually grow your business on a rock solid foundation that can withstand any storm. Think of grabbing a few hundred or thousand dollars overnight, only to be left with no more income, versus doubling a penny each day for 30 days. Which would you choose? The doubling penny, of course. Yes, it leaves the cupboards bare for the first days and weeks – but then what an embarrassment of riches you receive as it builds and builds into a solid income that arrives day and night, regardless of the economy, trends, quirks in the market, competition and so forth.

And success is not just a matter of mindset, and not just a matter of choosing a path and sticking to it, finding what works and doing more of it – it’s also about developing your skills as a marketer. What if this week you master how to write and submit articles that send traffic and links to your site? Perhaps next week you master setting up a blog and writing a post each day. And perhaps the week after you learn how to make short videos that inform and drive traffic. If each week you pick one new task to master, in less than 3 months you will know more than 95% of marketers out there. You don’t need to master everything, but you do need to master some things – and those things are again determined by the path that you choose to build your online business.

And here’s the kicker – when you’ve chosen your path to success and know what it is that you want to accomplish, you can go back to all those many programs you’ve purchased in the past and extract the jewels of information that do fit in with your business. Because now that you know your destination and you have  good idea of how to get there, you’ve also gained the discernment necessary to find just the right information you need to get you there faster.

Here is one hour training about 5 critical skills you need to know to success online

See this video to get more understanding what do you need to success online

 

How to Use Twitter for Marketing

Twitter can be a powerful marketing tool once you discover how to optimize it for your business needs…

  1. Don’t focus on number, focus on quality. Rather than seeing how many thousands of people you can follow in the hopes they will follow you back, focus on finding the highly targeted members who are a good match for what you’re promoting. Read their profiles and follow people who are interested in your niche; whether it’s gardening or race car driving or Internet marketing

Think of your Twitter followers as you would a mailing list – a thousand highly target people who are truly receptive to your products are worth far more to your business than a 100,000 randomly selected people. That’s why Twitter isn’t about who has the biggest follower count – it’s about making real connections with real people.

  1. Don’t blast links to the exclusion of great content and making real connections. Certainly you want to promote your brand with your latest blog post or product, but you won’t get the results you seek unless you’re also forging connections, developing networks and growing relationships as well.

If you spend too much of your time pushing your products and boosting your own ego, your followers will run for the hills faster than you can say, “Whoops!” Plus, if you’re not interacting with your followers, your followers are forgetting you altogether.

  1. Don’t slave over content. If you’re already producing content elsewhere on the Internet, then Twitter is a breeze. For example, craft 3 or 4 tweets for each blog post that highlight something interesting you covered in your post, and do the same for articles. New product? Pull out some nuggets of information and share it freely with your followers.
  2. Don’t tell your followers what you had for breakfast unless there was something truly interesting about it. Cornflakes or eggs are NOT tweet worthy, fresh alligator is. Some folks on Twitter feel it’s their duty to report every little thing in their lives. Yawn! If you’re on Twitter to market, then leave this mundane stuff out of your tweets.
  3. Do share the latest news in your niche. This is easy – sign up for Google Alerts using terms relevant to your niche to receive the latest news each day, and then write a few tweets from this content. Presto! That took maybe 5 minutes, and you become the informed person people want to follow.
  4. Do offer your Twitter followers sales and coupons. Since the very nature of Twitter is fast response, you can give followers an incentive to follow you by offering them special deals, such as a 50% discount for the next 20 minutes.
  5. Do provide immediate support. Dell Computers has been combining product discounts with customer support and a request for feedback from Twitter users for sometime now – and their efforts have added millions to their bottom line. To easily keep track of every tweet mentioning your name, your product or your company, use http://tweetbeep.com/. It sends you notifications to let you know who’s tweeting about you, allowing you to immediately respond. And remember, every time you respond to a tweet, there are hundreds of other people watching your conversation. That’s why one stellar show of customer service can result in several more sales.
  6. Do elicit customer feedback. Ask questions such as, “What’s missing from our latest product?” What’s your toughest challenge?” “What would you like to know concerning how to ____ ?” And so forth. This is a great way to get information on how to improve your current products and what products you should roll out next. Be sure to acknowledge the responses you receive.
  7. Do run contests. People love contests and you can really capture their interest with this. First, make the contests short – no more than an hour in duration. Second, make them fun. You might ask followers to send their best example of a web page with a funny header, or to guess what you did to earn money in junior high, or to write the best headline for toothpaste for elephants. Encourage your followers to retweet your contest and be sure to award prizes to the winners – free copies of an e-product or Amazon coupons work great.
  8. Do retweet. By reposting useful content to your followers, you can build goodwill, increase your followers and get your own content retweeted as well.
  9. Do run polls. You’ll find new people to follow and you’ll collect dynamite tips and insights from your followers. Plus it’s a great opportunity to engage your network and further build your relationships. Not sure how to run a poll? No problem – see the “How to Run a Twitter Poll” in this edition of Delaveri.

By using these steps you’ll find that Twitter is a great place to build relationships with your customers, find new customers and even enjoy the process.

How to Run a Twitter Poll

Twitter polls are an excellent method for asking for help, getting feedback and further building relationships. And they’re super easy to run, as well. Here’s how:

  1. Announce that you’ll be taking a poll or asking a series of poll questions.
  2. Use a descriptive #hashtag after each of your poll questions to thread them together.
  3. Ask questions that are relevant to your tweeting history. For example, if your Twitter profile is all about online marketing, then stick to that rather than asking what they think of politics or global climate change.
  4. Do make it fun. Polls don’t always need to be serious. For example, if your niche is marketing, you might ask how they would market square chicken eggs or what is the worst example of marketing they’ve witnessed in the past week.
  5. Thank your participants, ask for clarification if necessary, and let them know what you’ll be doing with their feedback (Creating a new product? Changing your marketing strategy? Writing a new blog post? Etc.)
  6. If you’re writing a blog post based on the results you receive, consider thanking the participants by name in your post. If there are too many to thank, at least create a Twitter list just for this particular poll and then link to the poll from your blogpost.

If you’re finding it difficult to interact with your fellow Twitterites, you’ll definitely want to use a few polls to get things jump started. I’ve seen a poll on whether or not people prefer creamy to chunky peanut butter generate huge interest in just minutes. It’s all about engaging people and valuing their opinion – even on something as silly as smooth or lumpy.

Tricks to Getting Retweeted

When your tweets get retweeted, a whole new group of followers is exposed to your tweet, and thereby you. The more your tweets are retweeted, the greater number of followers who get to see them. Why is this important? Because the added exposure can mean you get new followers as well as more clicks to your website.

So are there any tricks to getting retweeted? Absolutely, and I’ve picked out some of the best…

  1. Write good stuff. Seriously – write tweets that people enjoy, that are interesting or useful or entertaining or helpful. Recall the kinds of things you’ve retweeted – you don’t forward boring stuff, you retweet only the best tweets, and that’s what your followers do as well.
  2. Anything about Twitter is retweetable. Think about it – what is the ONE thing every single person on Twitter has in common? Twitter! So when you find an article with Twitter tips, or the latest editorial rant on why Twitter is bad, or great, or the marketing bonanza of all time – go ahead and tweet about it.
  3. Break news – whether it’s a tornado moving through your backyard or the latest development in your niche – tweet about breaking news as soon as you hear about it.
  4. Tweet “How-to’s.” People love tweets that begin with, “How to…” regardless of whether it’s how to make sauerkraut chocolate cake, get more done in less time or hot wire a car. Another phrase that also gets retweeted a lot is “The art of…”
  5. Use links in your tweets. Providing a link adds credibility and gives your followers a place to go for more information. Always add a link if it’s pertinent.
  6. Tweet about the weird, strange and bizarre. Glow in the dark goldfish and naked graffiti artists will get retweeted non-stop for DAYS, so go ahead and tweet about the weird stuff, because you are NOT the only person who loves being surprised and shocked.
  7. Which brings us to the last one – be surprising, be different, be FUN. More than almost anything else, people love to be entertained – so go ahead and get a little crazy, let the kid in you shine through, and transmit that innate sense of pleasure in living life to your followers.

Bottom line: The more you get retweeted, the better. And what’s the number one trick to getting retweeted? Believe it or not, it’s simply ASKING your followers to retweet you.

How To Survive Your Fist Hashtag Hijacking

During a presidential debate, the sitting U.S. President gave a shout out to a group called, “Proud Boys”.

When I think of ‘proud boys’, I imagine two year old boys in diapers who just used the potty for the very first time.

But apparently these “Proud Boys” are actually a white supremacist group classified by the FBI as an extremist group and a hate group. Before the debate even ended, the hashtag #ProudBoys began trending.

That’s when LGBTQ Twitter users jumped in and hijacked the hashtag, posting photos and messages of love and pride including wedding photos of gay couples.

Within hours there were thousands of people – politicians, TV stars, the Canadian armed forces and so forth – posting gay love pictures and quotes under the hashtag.

For most this is a heartwarming result, but what about hashtag hijacking of legitimate businesses and groups?

When McDonald’s kicked off their #McDstories campaign, little did they realize they would be hit with plenty of negative stories on that hashtag, such as…

  • “Fingernail in my BigMac Once” #McDstories
  • “Ordered McDouble, chipped my molar” #McDstories
  • “Hospitalized for food poisoning after eating at McDonalds 1989” #McDstories
  • “I lost 50 lbs. in 6 months after I quit working and eating at McDonalds” #McDstories
  • “Learn about McDonalds using pigs from gestation crates” #McCruelty #McDstories

Let’s say you launch your first hashtag campaign. It’s going well, your hashtag is starting to trend, your message is spreading and you’re getting plenty of user generated content. Then it happens: Your hashtag gets hijacked. It could be people who have a problem with your product, your marketing, your name or the cut of your hair. Or it could even be a total misunderstanding.

But hashtag hijacking usually falls into one of two categories: Either these hijackers are attention seeking trolls or you’ve got a complete PR disaster.

That’s why you want to choose a specific hashtag that isn’t easy to hijack. You don’t want to make the same mistake McDonald’s made of choosing a hashtag that is too broad and vague, inviting trouble.

Before you start using your hashtag, have a few people take a look at it and see if you’re missing something obvious that could lead to trouble. For example, “Susan Album Party” looks harmless, but when you turn it into a hashtag (#susanalbumparty) then you’ve got something entirely different.

Once your hashtag is launched, monitor what’s happening closely, looking for any signs of trouble. If you start seeing negative posts on your social media wall, be proactive.

Here is a list of things you can do to keep damage to a minimum:

1: Keep inappropriate posts off your social wall.

This isn’t about paranoia; it’s about protecting your brand image. You should already be blocking anything racist, pornographic or derogatory by using a blacklist. While I can’t give you a list of words here to blacklist (nsfw) a quick search on Google will provide you with astonishingly long lists of terms.

2: Find your hijacker(s) and delete their comments.

Remove hurtful content, find the creator of that content and let them know their post was removed and you’ve blocked their account.

3: For legitimate complaints, apologize and make it right.

You can do this publicly or behind the scenes.

4: Wait it out.

Eventually all PR scandals are forgotten and people move on to other things.

In the future, follow these hashtag rules:

1: Do be creative and unique, and don’t be vague or self-serving. If your hashtag is too vague then you’re just inviting trouble. If it sounds self-serving, people will mock you.

2: Avoid open-ended hashtags. The #McDstories is a great example of what NOT to do because it’s simply too broad, inviting sarcasm and negative posts.

When Delta Air Lines wanted to try a hashtag, they chose #Flydeltafree because of its specificity. Conversely, #whyIlove delta would have invited sarcasm and a host of negative posts.

3: Start new hashtags only in good times. If your business or product is generating any kind of negative press right now, then it’s smart to forgo a hashtag campaign because it can burn you.

4: Use contest hashtags. To encourage customers to generate content for you, consider using a hashtag campaign. For example, let’s say you’re a coffee house during the holidays – how would you get customers to post photos of their drinks? Starbucks did it with their #redcupcontest, inviting people to post shots of their holiday-themed beverages for the chance of winning a large gift card and it worked beautifully.

Before I close, I want to share my favorite Hashtag campaign:

IHOP (International House of Pancakes) is known for being in the breakfast business, which is why fans went crazy when they announced a name change to IHOB. What did the “B” stand for? Would they still serve breakfast? What the heck was happening?

The company invited speculation on what the “B” stood for, resulting in 1.8 million mentions of #IHOB on Twitter, 86,000 tweets per hour at the peak, and holding the No 1 spot (IHOP) No 2 (IHOB) and No 4 (International House) according to AdAge.

Eventually IHOP let customers in on the joke, announcing the supposed name change was simply a marketing ploy to draw attention to their burgers and other menu offerings.

Done right, hashtag campaigns can generate a frenzy of buzz, visibility and even content.

If you want more Here is the link for Paid Social Media Jobs. I am the member here from 2017. You can find useful lessons on how to promote on socials