Okay, obviously you are selling products… but then again, you’re not.

You’ve never woken up wanting 12-video course and neither have your customers.

But plenty of people wake up wanting to finally solve their problem that day. They want a solution they can believe in. They want one that makes sense to them and isn’t pie-in-the-sky bullsh**.

And here’s the twist: The solution your customers want isn’t always what you think it is.

Do you think your overweight customer wants to lose weight?

Nope. What she wants is for her clothes to fit, to not get winded walking up the stairs and for her husband to look at her like he used to when they were dating.

Do you think your financially challenged customer wants to make money?

Nope. He wants to stop waking up in a cold sweat at 3am because he has no idea how he’s going to pay the mortgage or how he’s ever going to be able to retire.

Do you think your kid-client wants to learn martial arts?

Nope. He wants to be able to walk onto the school yard without fear of being bullied, and he wants his friends to look up to him, too.

Most marketers who think they’re in the business of selling products can’t figure out why their sales are lousy.

Quick Story: Ten marketers are all competing to sell their ‘Make Money FAST and EASY’ products.

9 of them talk about the money. Mansions. Fancy cars. Super model girlfriends or boyfriends. Living life on a beach with room service or owning a yacht. You know… the kind of stuff 99% of people can’t even relate to.

One of them talks about enjoying life – a normal life of owning a home, staying home with the kids and never going into the office again. He talks about working less and living life on your own terms.

9 of these marketers are doing churn and burn marketing because their products don’t turn people into millionaires overnight like they say they do.

1 of these marketers is making an awesome living without stress. He doesn’t have to worry about customers complaining that they didn’t get to buy the yacht after one week because he never makes promises like that.

He gives them the solutions they seek, and he does it in a realistic way that they can believe will work for them.

Sell a solution that makes sense to your customers using their own reasons for buying it and your sales will go through the roof.

The new Global Marketing Trends 2021 report from Deloitte Insights provides us with clues for what is heading our way in marketing.

Despite pandemic overload, consumers have a positive perspective on how brands are responding to the current environment, providing for positive experiences and even increased brand loyalty.

The top 7 trends are pointing to a need to lose the façade we often present to customers and instead be authentic while holistically meeting their needs.

1: Purpose

Why does your business exist and who are you serving? If you know this, being authentic comes easy.

2: Agility

During times of change – such as during a pandemic – imagination and innovation are key.

3: Real Connections

Authentic human to human connections are more important than almost anything. Consumers will pay far more for the product with the heart-warming story or the ethically designed supply chain.

4: Trust

This one never goes out of style. Try shifting your focus from demographics to values. Make a promise you can deliver and then deliver on that promise.

5: Customer Participation

Customers are now and will continue to be an active component of the sales process. They write online reviews, offer advice to other customers, join conversations on social media and even create brand relevant content. Embrace this trend because it’s not going away.

6: Fusion of Ideas and Strange Partnerships

Your business isn’t an island, or at least it shouldn’t be. Join together two different products to create a third, or even partner with non-competing businesses to offer your customers something new and relevant that they need or want. For example, a life coach could partner with a physical trainer and a dietician to completely remake a person’s life.

7: Talent Transformation

You don’t need to be an expert in most areas to gain a competitive advantage. Thanks to the gig economy as well as the ability to get help from expert freelancers all over the world, it makes more sense to focus on the big picture and let others handle the small details for you, especially if you hope to build your business to a large size in a short amount of time.

For more examples of these 7 trends, visit Marketing Land here:

https://marketingland.com/7-marketing-trends-for-2021-282192